What do the young Balkan country of Kosovo and a medical start-up devoted to early detection of cancer have in common? Their brand strategies, developed by teams prominently featuring Guy Gordon, were each founded upon a single, simple, intuitive idea with which the target audiences were already familiar and to whom they made perfect sense. Throughout Guy’s career as a communication and branding strategist, he’s always focused on bridging the gap between what companies want to say and what their audiences need to hear. From his days in high tech marketing roles to strategic planning at large advertising agencies, and ultimately over the past decade of his consultancy in which Guy serves a variety of companies, startups, and non-profits, he shows his clients how they can celebrate what they stand for, communicate with more empathy for their audiences and position themselves uniquely. Join us for episode 7 of Let’s Clarify It, in which Guy shares: How you can help yourself make the most of your brand strategy consultations by creating as comprehensive a brief as possible; Why tapping into universal truths is so much more effective than reinventing the wheel; And why he finds that different is truly better than better. Curious? Let’s Clarify It!
Guy Gordon is a communication and branding strategist. He started in high tech in marketing roles, then worked as strategic planner at large advertising agencies before going solo 7 years ago. Today Guy works with a variety of companies, startups, and non-profits.
You can enjoy his thought provoking posts and connect with Guy on LinkedIn https://www.linkedin.com/in/guyjgordon/